Branding is honored as a critical component of any new endeavor. But could it be any more important than with the launch of a new tequila? Just ask Lucinda and Javier Loya, who with a stable of equally-hip/chic/fabulous partners, introduced their Veneno Tequila at a bash so rocking ridiculous that it is sure to, overnight, catapult the brand to the top tier of Mexican-produced fire waters.
Read more: https://www.papercitymag.com/society/veneno-tequila-introduced-lucinda-javier-loya-houston-party/